- Baby Lips Loves Color Lip Balm hydrates lips for up to 8 hours and leaves lips with a natural tint of color for sweet moisturized lips. - BenefitsIt’s clinical care for baby soft lips. Exclusive formula moisturizes and protects lips for a full eight hours. - After one week, lips are visibly renewed. 88% experienced more smooth lips, 83% experienced better-looking lips, 82% experienced less dry lips, 70% experienced more supple lips. - STEP 1: Apply lip balm in the center of your upper lip and follow the contours of your mouth. STEP 2: Glide the lip balm across the entire bottom lip. STEP 3: Lip balm can be worn alone or under lipstick or lip gloss.