21ST Century's 100% pure unsweetened CRANBERRY JUICE for urinary health, is extracted from fresh, mature cranberries, grown in USA, rich in the minerals potassium, copper, magnesium, calcium, phosphorus and iron. Cranberries are also naturally rich in antioxidants A and C Vitamins plus B Vitamins. Cranberries contain infection-fighting compounds called condensed tannins to fight off baterial infections, including E.Coli. Most cranberry juice drinks found in supermarkets contain less than 18% cranberry juice (read the label on the leading brands and you will see that you have been buying not pure cranberry juice but cranberry flavored, sweetened drinks which are of no use for the treatment of urinary problems). Ours is not sweetened since addition of sugar to cranberry juice causes it to lose its beneficial effect on the urinary tract which then makes it useless for treatment purposes.