p Colgate Total 12h Protection Professional Whitening Toothpaste provides 12 hour Protection against bacteria build-up for Superior Oral Health. It contains a unique, patented combination of triclosan, an anti-bacterial agent and copolymer. After the plaque has been disrupted through effective brushing, triclosan is retained on the tooth surface by the copolymer, where it can help prevent the plaque from reforming for up to 12 hours. Clinically proven to provide a more effective level of plaque control compared to a regular fluoride toothpaste Clinically proven to improve gum health. /p