Iced Cool, the new exciting idea that is created for refreshing your scalp, leaving it perfumed, clean and cool, your hair gleaming and bouncing with health. And Iced Cool's Breezy-fresh fragrance gives your hair that "Great-To-Be-Alive" feeling. When shampooing, leave Iced Cool on an extra minute before rinsing anf feel its special bubbles put the etxra zing of life on your hair and scalp.